Project record
Renault Transformation Day
Renault Group
2024
Abstract
Won, with the UFSC Joinville team, Renault Brazil's innovation challenge — beating UFPR in the finals and presenting the solution to the brand's executives. The problem — The dealership chatbot (NAVI) produced generic lead lists with no profile or scoring, leaving salespeople without real context on who they were…
Keywords: IA · Innovation · Digital
| Period | 2024 |
|---|---|
| Made at | Renault Group |
| Stack | IA · Innovation · Digital |
| Address | joinville.ufsc.br/2024/10/31/equipe-da-ufsc-joinville-vence-desafio-de-inovacao-na-industria-automotiva |
1Description
Won, with the UFSC Joinville team, Renault Brazil's innovation challenge — beating UFPR in the finals and presenting the solution to the brand's executives.
The problem
The dealership chatbot (NAVI) produced generic lead lists with no profile or scoring, leaving salespeople without real context on who they were talking to. The effect: a lack of trust from the very first contact, with customers often arriving better informed than the salesperson themselves.
The solution
We proposed turning NAVI into an advanced generative AI, adding a Lead Score system to automatically qualify contacts and an actionable-insights system for salespeople — replacing loose phone lists with an integrated customer-data ecosystem. We validated technical feasibility with an MVP and financial feasibility through market research.
2References
- [1]UFSC Joinville. Equipe da UFSC Joinville vence desafio de inovação na indústria automotiva, 2024. joinville.ufsc.brreportagem